Marketing Greece Tourism AI Playground
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Usage Guide

Learn how to use each tool in the Tourism AI Playground

AI-Powered Tools

All tools in this playground use artificial intelligence to generate content. AI-generated content may contain errors. Always verify before use.

Social Lab

Create engaging social media content with AI

Overview

Social Lab is your complete social media content creation suite. It includes 4 specialized tools for different content types, all powered by AI and enriched with official destination data from the Knowledge Base.

Create Post

Visual Stories

Quiz Generator

Official Photos

Create Post

Generate AI-powered captions for your images across multiple platforms.

How it works:

  1. 1 Upload an image - Drag & drop or click to browse. AI will analyze the visual content.
  2. 2 Describe your intent - Tell the AI what message you want to convey (e.g., "Promote summer deals in Santorini").
  3. 3 Select platform & tone - Choose Instagram, TikTok, LinkedIn, or Facebook. Pick a tone (Inspirational, Fun & Trendy, Professional).
  4. 4 Enable Knowledge Base (recommended) - Enriches captions with official destination facts.

Output: Caption with emojis, hashtags, and call-to-action. Copy with one click.

Visual Stories

Generate multiple caption variations optimized for Stories format.

How it works:

  1. 1 Enter your story topic - Describe the story or experience you want to share.
  2. 2 Generate variations - AI creates multiple short-form captions perfect for Stories.
  3. 3 Mix and match - Use different variations across your story sequence.

Best for: Instagram Stories, Facebook Stories, quick engagement content.

Engagement / Quiz

Create interactive quiz questions to boost engagement and educate your audience.

How it works:

  1. 1 Choose a topic - Enter a destination, landmark, or Greek tourism topic.
  2. 2 Generate quiz - AI creates trivia questions with multiple choice answers.
  3. 3 Post as interactive content - Use in Stories polls, carousel posts, or Reels.

Best for: Increasing engagement, educating followers, Stories polls.

Find Official Photos

Access Marketing Greece's official content library for high-quality images.

This tab links directly to the CrowdRiff Content Library - Marketing Greece's official media hub with thousands of professional tourism photos.

Perfect for finding licensed, high-quality visuals for your campaigns.

Pro Tips

  • • Always enable "Enrich with Knowledge Base" for accurate destination facts
  • • Use Quiz content for Stories polls to maximize engagement
  • • Generate multiple variations and A/B test which performs best

Review Hub

Analyze reviews and generate professional responses

Overview

Review Hub combines powerful analytics with AI-powered response generation. Understand what customers are saying about any business, then craft perfect replies to individual reviews.

Review Radar

Scan & analyze any business

Reply Studio

Generate individual replies

Review Radar

Scan any business and get AI-powered insights from their reviews.

How it works:

  1. 1 Search for a business - Enter a business name and location (e.g., "Acropolis Museum, Athens").
  2. 2 Fetch reviews - The system pulls reviews from Google Places API.
  3. 3 AI analyzes sentiment - Reviews are analyzed for tone, themes, and patterns.
  4. 4 Get actionable insights - View sentiment score, common complaints, praise themes, and improvement suggestions.

Sentiment Score

0-100 rating

Theme Analysis

What guests mention

Action Plan

AI recommendations

Tip: Use "Or paste reviews manually" if the search doesn't find the business.

Reply Studio

Generate professional, on-brand responses to individual customer reviews.

How it works:

  1. 1 Paste the review - Copy a customer review from any platform.
  2. 2 Add business context - Include your business name and any specific points to address.
  3. 3 Choose response tone - Professional, Friendly, Apologetic, or Enthusiastic.
  4. 4 Generate & personalize - Review the AI reply, make adjustments, then copy.

Important: Always personalize AI-generated replies before posting. Add specific details that show you read the review.

Pro Tips

  • • Run Review Radar monthly to track sentiment trends over time
  • • For negative reviews, always acknowledge the issue first
  • • Keep replies concise - 2-3 sentences is usually ideal
  • • Include the reviewer's name when possible for a personal touch

SEO Hub

Complete SEO toolkit for tourism websites

Overview

SEO Hub is a comprehensive suite of 4 tools designed to improve your website's search visibility. From technical audits to content creation, everything you need for tourism SEO.

SEO Inspect

Schema Creator

Brief Like a Pro

Content Writer

SEO Inspect

Comprehensive SEO audit with scores, Core Web Vitals, and actionable recommendations.

How it works:

  1. 1 Enter any URL - Paste the page you want to audit.
  2. 2 Run the audit - System scrapes the page and analyzes SEO factors.
  3. 3 Review results - See overall score, Core Web Vitals (LCP, CLS, FCP, TTFB), and detailed breakdowns.

Technical

Indexability

Content Depth

E-E-A-T

Schema Creator

Generate Schema.org structured data markup for rich search results.

Supported schema types:

LocalBusiness
TouristAttraction
Event
FAQPage

Features:

  • Auto-Fill: Enter a URL and AI extracts business info automatically
  • AI FAQ Generator: Automatically generate relevant Q&As for your business
  • Validation: Direct link to Google's Rich Results Test

Brief Like a Pro

Create comprehensive content briefs for writers and content teams.

What you get:

  • Target keyword recommendations
  • Suggested headings structure (H1, H2, H3)
  • Content outline with talking points
  • Internal linking suggestions
  • Word count recommendations

Best for: Planning articles, briefing freelance writers, ensuring SEO best practices.

Content Writer

AI-powered content generation that learns your brand's tone from existing content.

How it works:

  1. 1 Provide reference content - Paste existing articles to learn your tone.
  2. 2 Define your topic - Enter the subject and key points to cover.
  3. 3 Enable RAG - Uses Knowledge Base for accurate destination facts.
  4. 4 Generate content - AI writes in your brand's voice with proper structure.

Pro Tips

  • • Run SEO Inspect before and after making changes to track improvement
  • • Always validate generated schema with Google's Rich Results Test
  • • Use Content Briefs to maintain consistency across your content team
  • • Add FAQ schema to high-traffic pages for potential featured snippets

Security Scanner

Check your website for security vulnerabilities

Overview

Security Scanner performs comprehensive security checks on your website through 8 automated phases. Get detailed vulnerability reports with AI-powered remediation recommendations.

The 8 Scan Phases

1

Initial Reconnaissance

DNS lookup, IP resolution, connectivity verification

2

SSL/TLS Security

Certificate validity, expiration, protocol versions, cipher suites

3

HTTP Security Headers

CSP, HSTS, X-Frame-Options, X-Content-Type, Referrer-Policy

4

Injection Vulnerability

XSS detection, SQL injection patterns, input validation

5

Directory Discovery

Common paths, backup files, config files, exposed directories

6

Technology Detection

CMS identification, frameworks, server software, version detection

7

Sensitive Data Exposure

Exposed emails, API keys, debug information, stack traces

8

AI Risk Assessment

Pattern analysis, threat modeling, prioritized recommendations

AI Solution Generator

For each vulnerability found, get AI-powered remediation advice.

How it works:

  1. 1 Click on any vulnerability in the results list to expand it.
  2. 2 Click "Get AI Solution" button.
  3. 3 AI analyzes the issue and provides specific fix instructions.

Severity Levels

Critical Immediate action required. Active exploitation possible.
High Significant risk. Fix within days.
Medium Moderate risk. Plan to address soon.
Low Minor issue. Fix when convenient.
Info Informational finding. No action required.

Important Notice

  • • Only scan websites you own or have explicit permission to test
  • • This tool is for authorized security testing only
  • • Results are informational - consult a security professional for critical issues
  • • Some checks may trigger security alerts on the target server

Guest Guide

Guide your guests in five minutes.

Overview

A free tool for hotels, villas, restaurants, museums, DMOs and event organisers to create a beautifully designed, branded interactive guide for their guests in about 5 minutes — and share it as a single link or QR code. The guest opens the URL on their phone and sees a printed-brochure-style page: a vintage paper background, an illustrated map with numbered points, and a chaptered legend ("Where to Eat", "What to See", "After Dark"). Multi-property out of the box — a small chain can list every one of its locations under "Your Stay" so the same guide works wherever the guest checks in.

Who it's for

  • Boutique hotels & apartment chains — replace the forgotten check-in PDF with something your guests screenshot.
  • Villa rentals — give arriving guests a calling card with restaurants, taxi tips and the wifi.
  • Event organisers — multi-day festivals or conferences that need a venue + nearby hotels + restaurants in one place.
  • DMOs / tourism boards — seasonal city or island guides, no developer required.
  • Restaurants & museums — a "neighbourhood guide" page guests can keep after they leave.

How to build a guide (≈5 minutes)

1

Sign in

Enter your email; you'll get a one-tap magic link. No password, no app store.

2

Pick the venue (or skip if you have several)

Search Google Places to auto-fill name, address, phone, website. For multi-property guides (hotel chains, festivals across multiple stages, etc.) leave the address blank — you'll add each property as an "anchor" in step 3.

3

Choose a guide type

Venue access, guest welcome, event programme, etc. The type tweaks copy and section ordering.

4

Add places

Two ways:

  • Auto-fetch nearby — pick categories (restaurants, hotels, museums…) and a radius; the tool pulls top-rated places from Google.
  • Add manually — for places that aren't on Google, or to add another of your own properties as an anchor. Just enter name + address; the tool geocodes it for you.

Curate the list with the per-row buttons:

  • Anchor — mark a property your guests are actually staying at. Anchors render with the dark compass-star marker on the map and live in a dedicated "Your Stay" chapter at the top of the legend. Use this when one guide covers several properties.
  • ♦ Feature — pin a place to the top of its chapter with a "Top pick" badge.
  • Hide — keep it in the data but hide it from guests.
  • Reorder — drag-free move within the list.
5

Brand it

Upload your logo (PNG / SVG / hosted URL), pick your primary brand colour, and a guide title. Logo appears in the header and on the print/PDF version.

6

Add transport tips

Nearest metro, bus stop, parking, taxi advice. Optional — leave blank to hide the section. AI can draft access copy for you in one click.

7

Publish & share

Personalise with a guest name (optional), get a short share URL + QR code. Print-friendly PDF export available. Open the URL on a phone to preview.

Multi-property guides (anchors)

A typical guest guide has one hotel and many recommendations around it. Some hosts have several — eight Hestia apartments scattered across central Athens, three villas on the same island, four festival stages. Mark any place as an anchor and it renders with the same dark compass-star marker as the main venue, listed in a dedicated "Your Stay" chapter at the top. The guest sees them as a family, picks the one nearest to them, and the rest of the guide (restaurants, attractions) covers the whole neighbourhood. One URL serves every guest, no matter which property they checked into.

Tips that make guides feel premium

  • Keep curator notes short, italicised, voicey. "Ask for the courtyard table" beats "Greek restaurant with a courtyard".
  • Feature 1–2 picks per chapter, not every place. The "Top pick" badge loses meaning if everything is one.
  • Limit to ~30–40 places for a single-venue guide. For multi-property guides 100+ is fine because guests filter by chapter.
  • Include a hand-picked museum or attraction even for a hotel guide — it shows you care about the city, not just the room.
  • Print the QR on a small card at reception. The shape and feel of the guide reward being arrived at, not just opened.

Frequently asked questions

How much does it cost?
It's free. No credit card, no plan tiers, no per-guide cap. Marketing Greece runs the cost as part of the wider Tourism AI Playground.
Do my guests need to download anything?
No. The guide is a public web page. Guests open the link or scan the QR code on their phone — it works in any browser, no app, no sign-in.
How do I share the guide?
After you publish, you get a short URL plus a downloadable QR code (PNG and SVG). Email the link, embed it in your check-in confirmation, or print the QR on a small card for reception.
Can I use my own brand colours and logo?
Yes — upload your logo (PNG, JPG, SVG, WebP, up to 2 MB) and pick a primary brand colour in step 4. Pick the Vintage Brochure or Modern theme depending on the look you want.
What if I have several properties (a chain, several villas, a multi-stage event)?
In step 1 leave the venue address blank. In step 3, add each property as a place and tap the compass-star button to mark it as an anchor. Anchors render as dark compass-star markers on the map and live in a dedicated "Your Stay" chapter at the top of the legend, so guests pick the address nearest to them.
Can I add a place that isn't on Google?
Yes. In step 3, open the "Add a place manually" panel above the list. Enter the name, category, address, and an optional curator note. We'll geocode the address; if it can't be found, the place still appears in the legend without a map pin.
Do guides expire?
No. Once you publish, the URL keeps working until you delete the guide. There's no "remove after 30 days" countdown.
Can I edit a guide after publishing?
Yes — open the guide from your dashboard and tap Edit Guide. The share URL stays the same, so reprinted QR codes keep working.
What languages does the AI support?
The AI introduction and transport blurbs work in Greek, English, French, German, and most European languages. Curator notes are whatever you type — the page renders them as-is.
How is "free" sustainable?
The product is part of Marketing Greece's public-good initiatives for the Greek tourism sector. We pay the small per-guide infrastructure cost (geocoding, AI text, hosting) to support hosts who care about guest experience.
Why does it say "Beta"?
Guest Guide is brand-new — features ship every week and rough edges still surface. Your guides are stable and won't disappear, but the editor UI may shift around as we polish it. Tell us what's missing — feedback shapes the roadmap.
What can I use this for? Are there limits?

Use it for: welcoming guests to a real place — hotels, villas, apartments, hostels, restaurants, museums, attractions, tour operators, DMOs, festival/conference/wedding organisers. Curated guides for actual guests of an actual venue.

Don't use it for: bulk mailing-list scraping, harvested POI lists, adult or illegal content, harassment, hate or political campaigns, or fake "businesses" used as redirect pages. Abuse leads to a published-link freeze and account suspension.

Beta limits: up to 5 guides per account, max 50 places per guide, max 3 magic-link sign-in requests per hour per email. Tight enough to keep the free service running, generous enough for any small host. Need more for a real customer? Email us.

Need help? Contact us at admin@marketinggreece.com

Tourism AI Playground by Marketing Greece S.A.